Well-targeted direct mail campaigns have great response rates after delivery, which is good for business. But what about their environmental impact?
At Westcolour, we can ensure your direct mail marketing is a hit, but the carbon footprint is minimal.
We offer a variety of environmentally conscious print and mailing solutions that deliver effective and sustainable marketing campaigns.
From packaging products made from recycled paper and other sustainable materials, to vegetable based inks, our sustainable direct mail services can help your business make a big difference to the planet.
Embracing sustainable direct mail
As the world feels the effects of climate change, many businesses are working hard to ensure a more sustainable future by turning to environmentally friendly services and solutions.
That includes:
- Trying to minimise waste
- Implementing a recycling process
- Introducing green practices
- Using less energy
- Switching to renewable energy consumption
An environmentally friendly direct mail strategy can also help cut your company’s carbon footprint.
At Westcolour, we’ll make your dream of effective direct mail campaigns a reality.
Helping to cut your carbon footprint
Growing numbers of sustainability minded consumers are demanding more eco friendly, greener options from business.
We help customers create a smaller carbon footprint and boost their sustainability profile with a range of direct mail services that are kinder to the environment.
Environmentally friendly wrapping options for your direct mail campaigns
We are proud to be industry leaders in the paper wrapping service. Our huge output power across two UK sites means we can deliver any sized mailing.
Our team are experts in choosing materials with the most environmental benefits, while at the same time pushing the boundaries for engagement.
Paper wrapping
Paper is the top eco-friendly material for digital printing and wrapping direct mail pieces.
- 100% recyclable paper
- FSC certified paper
- Strong and durable with minimal waste
- Excellent shelf presence
We specialise in time-sensitive subscription runs, cleverly personalised direct mail campaigns and luxury newsstand packs that delight customers: delivered on budget, on time, every time.
Bio-poly wrapping
Bio-poly wrapping using potato starch products is an efficient, sustainable alternative wrapping to plastic for any business using direct mail.
Certified potato starch products can be recycled, reducing waste and carbon emissions, and they are biodegradable in a home compost bin, minimising their environmental harm.
Alongside leaflets, cards, postcards and envelopes that can be recycled, bio-poly wrapping is another sustainable feather in your company’s cap.
- 100% compostable
- Lightweight
- Translucent
- Vegetable ink printed
Incorporating gifts in your eco friendly direct mail packaging
Our commitment to reducing single use plastic doesn’t just take in direct mail. We’re working on reducing it at the newsstand and supermarket shelf.
For example, we create beautifully printed, full-colour direct mail that adds value to the packaging that wasn’t previously possible. They’re kind to the environment too.
Naked mailing direct mail
Naked mailing is a cost effective, sustainable direct mail solution for business.
We print a recipient’s name and address onto the rear cover of the catalogue, reducing waste and costs, while you get the benefits of sustainable direct mail engagement.
We are committed to reducing our environmental impact from production to delivery, and have worked to eradicate as much plastic from our supply chain as possible.
We’ve prioritised FSC certified paper (that has been carbon balanced) and other sustainably sourced, environmentally friendly recyclable materials.
Tell us your sustainable marketing and direct mail ideas and we’ll make them a reality.