Growing numbers of small and medium businesses are using direct mail to engage with UK customers, because they know it yields results.
As market leaders in direct mail fulfilment services, the experts at Westcolour will ensure your message hits the target, whether it is sent via mail or distributed via doordrop.
Our team delivers everything from leaflet drops to personalised direct mail campaigns, on time and on budget – every time.
What are fulfilment services?
Staying in touch with existing customers and reaching a potentially new audience is vital for small to medium businesses up and down the country.
While the internet has its advantages, marketers know that direct mail is an engagement tool with impact and staying power, leading to measurable results on a company’s bottom line.
As your direct mail fulfilment partner, we put your brand message firmly in the hands of your customers. Our expert team can turn even the most complex direct mail campaign into a reality.
The benefits of professional mail fulfilment
There are many benefits to be gained from using our order fulfilment services, that go beyond saving you time and money. They include:
- Access to improved postal rates
- Dedicated account managers
- Inventory management
- Flexible warehousing solutions
Let our mail fulfilment services deal with all aspects of your direct mail marketing, from door drops to maintaining stock levels: allowing you to focus on what you do best: growing your business.
What fulfilment services do we offer?
Whether you’re handling small-batch leaflet distribution to new customers locally, require hand fulfilment or complete direct mail campaigns to clients nationwide: our mail fulfilment services will ensure your sales message reaches the right audience at the right time. They include:
Print management
With over 100 years combined web offset, lithographic and digital print experience, our print management team has all the knowledge to take your direct mail campaign from conception to delivery. Our long-established supplier relationships ensure our print management service is both exceptional and competitive.
Laser and digital printing
We offer cost-effective laser and digital printing, with the added benefit of personalisation opportunities, with the ability to print in mono or full colour for maximum impact.
Naked mailing
An excellent, cost-effective way to use direct mail, it adds your recipient’s name and address details by inkjetting them onto the rear cover of the catalogue. This allows them to be then handed over to the postal network without any additional materials required.
Paper wrapping
We are equipped with a variety of modern wrapping lines able to accommodate all material types. This includes auto loading shuttle feeders and high onserting capacity, double knife paper extracting system for full bleed luxury trade packs, two-way personalisation camera matching, the latest Graphic Array addressing technology and the ability to produce packs in plain, or fully colour printed paper.
Bio-poly wrapping
This popular plastic alternative is made from potato starch to save the environment. 100% recyclable, as long as the ink used is water or vegetable based. Make your direct mail campaign as eco-friendly as possible at every stage of the process.
Headed poly wrapping
With an array of materials that can be used for this option, including completely carbon balanced alternatives, we can create beautiful, product-enhancing wraps, enclosing multiple magazines and gift items.
Data management
Our experienced and dedicated data management team have decades of mailing and postal industry knowledge, ensuring our clients get the most competitive postage pricing. We use the best industry mail sortation software and have worked closely with Royal Mail for many years. Our team also has positive relationships with all downstream access postage suppliers, ensuring the widest range of postal solutions.
Sustainable mail fulfilment services
At Westcolour, we were one of the very first mailing companies in the UK to eradicate as much plastic from our supply chain as possible, fully converting to paper and other sustainably sourced recyclable materials.
We are unique in the industry for our ability to successfully include multiple gift items in environmentally friendly and 100% recyclable packaging.
Talk to us today about your ideas and we will work with you managing every element of the production.
Customised mail fulfilment services
There’s no one-size-fits-all approach to our mail fulfilment services. Our offerings can be tailored to a range of clients and businesses.
Support for small businesses
We have been providing mail fulfilment services to small and medium businesses for many years and understand the unique challenges they face. Our dedicated account managers take a flexible approach: we don’t impose minimum order volumes, and offer mail fulfilment at competitive prices.
Enterprise solutions
Our mail fulfilment services are also perfect for larger companies, scaling to handle high-volume direct mailing needs, and ensuring even the biggest direct mail campaigns run smoothly.
Value added services
As an experienced fulfilment company, we also provide a range of value-added services that can take your campaigns to the next level and ensure they stand out from the crowd. They include:
- Labelling
- Shrink wrapping and bundling
- Insertion
- Cover mounting
- Bio-poly bagging
- Belly banding
- Boxing
- Gift packs
- Mail sortation bundling
- Promotional campaigns
Why clients choose us
There are many reasons why our customers choose our fulfilment services. Here are just a few:
Trusted expertise
Our experience in direct mail fulfilment has helped hundreds of businesses achieve their marketing goals. We will ensure every project is delivered on time, every time.
Value for money
We can’t speak for the fees at any other direct mail company, but our fulfilment costs are competitive, no matter the scale of your direct marketing campaigns.
Backed by technology
Our technology and logistics investments help ensure our customers, from start-ups to established enterprises, save money and time:
- Advanced data processing
- Real-time inventory tracking across sales channels
- Efficient order management
- Frictionless e-commerce integration
Want to get started?
Ready to transform your direct mail strategy with our sustainable order fulfilment? That’s great!
Our UK-based comprehensive mail fulfilment services will help you achieve all your marketing goals.
Contact us
If you have any questions about our fulfilment services or would like an initial consultation about a project, don’t hesitate to contact us.
You can email us at , call 01726 891400 or fill in this contact form, and we’ll get back to you straight away.